Which of the following best describe your interest in AI-driven marketing technology?
We currently use it, but I want to explore new ideas
23%
I want to start using AI in our marketing strategy
35%
We need help in rolling out all of our ideas
16%
I'm concerned we're falling behind
13%
I don't believe the hype and want candid answers
6%
Other, please specify
12%
What kinds of digital marketing tactics are currently used by your company, directly or through agencies?
Paid Media (search, display, social ads, etc.)
20%
Social Media
45%
Email marketing
38%
Identity Graph or Intent marketing
5%
Marketing automation
23%
ABM
3%
All of these
3%
None
9%
Other, please specify
11%