Which of the following best describe your interest in AI-driven marketing technology?
We currently use it, but I want to explore new ideas
25%
I want to start using AI in our marketing strategy
34%
We need help in rolling out all of our ideas
18%
I'm concerned we're falling behind
16%
I don't believe the hype and want candid answers
5%
Other, please specify
10%
What kinds of digital marketing tactics are currently used by your company, directly or through agencies?
Paid Media (search, display, social ads, etc.)
23%
Social Media
45%
Email marketing
38%
Identity Graph or Intent marketing
7%
Marketing automation
25%
ABM
4%
All of these
4%
None
9%
Other, please specify
10%