The Reasons Why Your Website Isn't Driving Enough Quality Leads
In recent blogs, B2B thought leaders, like LinkedIn, point to research showing that as much as 75% of your prospects judge your company's credibility based on its website design. If this is true, your company website is the beginning and end of your sales opportunities – even if it’s not a significant driver of net new “leads.” From outdated design to missing features or bot-laden form fills, our research shows that companies of all sizes still struggle with managing the needs of their website, including lead generation.
If you find yourself in this situation, we invite you to watch the replay of our 30-minute Discovery event featuring experts from Change3, a leading B2B business tech marketing agency. They will share some game-changing strategies for your website lead generation engine. Start your 2024 growth initiatives by learning how to maximize your website's lead generation potential, including tools to track website visitors and reduce bot traffic from paid ads.
Plus, join the benchmark study about your website capabilities for more insight. We'll share a few data points, and you can possibly get a gift card reward (terms and conditions apply): https://betechly.com/website-capabilities/.
What You’ll Discover At This Event
- How to ensure your website is kept up to date, not only from a design standpoint but also from a content perspective
- New tech to help you better understand which companies have employees that are visiting your website
- Ways to reduce bot traffic in your paid ad campaigns
- The latest strategies to improve sales coordination for Marketing-qualified leads coming from the website
Featured Expert: Kneko Burney Miller, CEO Change3
Sharing knowledge and experience gained from serving clients in telecom, technology and B2B for nearly three decades, Kneko has researched the business buying process for years. She’s personally been involved in hundreds of market research studies with tens of thousands of decision-makers around the world over the course of her career, and this provides a basis for her work as the head of a leading B2B marketing agency.
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