Website Capabilities Gap Analysis Study

Aligning website features with business requirements is an on-going task that many businesses, particularly smaller ones, are struggling to do. Changing website platforms and requirements, as well as shrinking technical marketing staff are common factors leading to this trend. This study seeks to understand the extent of the current website capabilities gap in businesses of various sizes in North America.

Invited participants who complete this study and agree to be contacted by a tech expert will receive their selected reward from BeTechly (terms and conditions apply). Get another reward by using our complimentary Expert Connect service to schedule and complete a discussion with an expert related to your current business tech needs. Book your expert meeting after you submit your survey.

#1. Which of the following statements about your company’s website are true? (select all that apply)

#2. Which, if any, of these items do you currently consider to be challenging (or missing) as it relates to your company's website? (select all that apply)

#3. With regard to the activities below, which do you consider to be important for your company's website during the next 12 months? (select all that apply)

#4. And, which of these priorities do you expect will require outside help or support to address? (select all that apply)

#5. For each element below, please classify it as A. on your website and Aligned with your business needs, B. Missing or Lacking for your current needs or C. Not Needed. (select all that apply)

Aligned Missing Or Lacking Not Needed
Logical Navigation or sitemap

Up-to-date Product Info

Relevant Thought Leadership, (blogs, news, etc.)

Lead Generation features (forms, downloads, etc.)

Modern or Eye-catching design

Client-related resources

E-commerce capabilities

Ease of Use for creating or changing pages

Special Features, like event registration

Secure or private areas that require a login

#6. Which of the following resources are used to design, manage and update your company’s website? (Select one)

Once you submit your survey, you'll be entered into month's lottery for a chance to win $500 (terms & conditions apply).

Provide your contact details for your prize if you win, and you may also get a special reward!

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