Tradeshows are back! This year’s CES show -- with over 138,000 attendees -- witnessed a 15% growth in the number of senior-level executives attending the show compared to last year, along with a 10% increase in exhibitors.
That’s a lot of people.
While not every tech tradeshow is the size of CES, large-scale conferences are seeing a resurgence in interest. This is a good year to attend tech-related tradeshows and events to amp up your innovation, supercharge your inspiration, and create new opportunities to engage with potential customers.
After a period of pandemic-fueled travel restrictions and uncertainty, companies of all sizes now recognize the importance of sending their employees to in-person events to network, learn, and sell. Some companies even use tradeshows and events for customer meetings and team-buildings, given the move to remote and hybrid workplaces.
In this BeTechly Discovery Event, learn from Will Freiwah, Executive Marketing Consultant for Change3 about why companies are seeing the value of tradeshows and how you can maximize your company’s participation, whether as a speaker, sponsor, exhibitor, or even as an attendee.
Plus, join the "Tech-related Tradeshow Love" benchmark study for more insight (and possibly qualify for a reward, terms and conditions apply). Click here to take the survey.
What You'll Discover At This Event
- A review of the largest tech tradeshows, along with trends in attendance and production.
- What attendees and sponsors expect nowadays by attending large-scale events.
- How to derive greater value from your event attendance, partnership or sponsorship.
Featured Expert
William Freiwah
Change3William Freiwah has a diverse work experience in various marketing and consulting roles, starting his career at IBM, where he held positions such as Senior Global Marketing Professional and Data Management, Global Marketing Program Manager. As an Executive Marketing Consultant at Change3, Will provides comprehensive marketing services and strategies for digitally enabled businesses.
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