B2B Facebook Webinar Replay

Long known for connecting families, friends, and communities, Facebook has increasingly become a go-to resource for businesses to find their best customers. According to HubSpot’s 2024 State of Sales report, 75% of salespeople use Facebook to discover new prospects, compared to only 43% using LinkedIn. The right strategy and tech can harness the largest social network of roughly 3 billion users to build their B2B pipeline. 
 
To explore how leading businesses are leveraging Facebook, Twitter, and other non-B2B platforms to their advantage, BeTechly hosted an Expert Discovery webinar, How Many of Your Future Business Customers Are on Facebook?, featuring Kneko Burney Miller, CEO and Chief Creative of Change3.  
 

How Does Your Company Currently Reach Its Business Customers? 

Fifty executives took part in our registration poll. More than three-quarters (78%) indicated that their companies primarily serve businesses; when asked what channel their company currently uses to reach business customers today, nearly three in five respondents (57%) indicated email marketing and more than half (54%) indicated sales outreach. Social media marketing, whether organic or paid, came in at half (50%) of respondents.

The live audience later shared their input via our event Peer Poll. Here’s what the executives who took the poll had to say:   

• Targeting B2B audiences remains a challenge: Nearly three out of five respondents, or 58%, revealed that their top frustration with social media marketing is targeting a B2B or business audience.  The next response, at a distant 29% of respondents, was the high cost of social media marketing. 

• Improving engagement or followers is a priority: When asked about their companies’ plans or priorities as they relate to social media marketing, nearly one-third, or 29%, of executives cited improving engagement or followers. This was followed by using social media to reach B2B audiences, trying new types of ad units, and generating new leads from social media, each coming in at 23% of respondents.

Watch the full replay and schedule your 1-on-1 discussion with these experts by using the form below.