Event Replay

January 23, 2024

Ways To Increase Enjoyment (and Results) From Co-Marketing Programs

If you couldn’t join the live event, you can still dive into the replay.  Hear from two industry veterans about how to best align your strategic marketing with vendor’s tactical, product-specific marketing, ways to make it easier to comply with changing terms and conditions, as well as some new ideas for effect ways to use your funding, including account-based marketing (including ways to expose which companies are visiting your website)!

What Are Partners Saying About Co-Marketing Programs?

The live audience shared their input via our live Peer Poll.  Here’s what the 22 executives that took the poll had to say:

  • Gaps Impact Participation: Lack of ideas and lack of staff are the two top reasons that Partners don’t use any or all of their co-marketing funds, cited by 45% of participants.
  • Brand & Audience Building: The most participants stated that they found “Brand Awareness” (55%) to be the most valuable resource provided by co-marketing programs.
  • Feedback On Programs: When asked how vendors could improve their co-marketing programs, 55% of participants cited “open communication and collaboration,” suggesting they would like more opportunitites to share their input on the various elements of vendor co-marketing programs.  An annual partner survey is a great way to do this, in addition to partner councils and individual feedback through their partner reps.

Watch the full replay and schedule your 1-on-1 discussion with these experts by using the form.

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