Website Impacts Webinar Replay

Understanding the Cost of Website Errors

Website errors can be incredibly frustrating—not just for users, but for businesses too. Whether it's the dreaded "Page Not Found" (404 error), broken images, awkward formatting, or a website that simply won’t load, these issues can significantly harm your digital presence and bottom line.

To delve deeper into the effects of these website errors on a business's professional image and digital performance, BeTechly recently hosted an insightful Solutions Discovery webinar titled "What Impact Do Website Errors Have on Your Digital Results?" The session featured expert insights from Kneko Burney Miller, CEO and Chief Creative of Change3. If you missed the live event, you can catch the full discussion on YouTube here.

Key Takeaways: What Technologies Does Your Website Need Now?

For our registration poll, we asked 82 participating executives about the types of scans their businesses perform on their websites at least once a year. The results were telling:

• Cybersecurity and Vulnerability Scans: Nearly half (48%) of respondents prioritized cybersecurity or vulnerability scans, highlighting the rising concern around data protection. This focus is well-founded, given the alarming rise in data breaches. According to the Identity Theft Resource Center, U.S. data compromises exceeded 3,000 incidents in 2023—a staggering 78% increase over the previous year and a 72% rise from the prior all-time high set in 2021.
• Technical SEO Scans: About one-third (36%) of respondents cited technical SEO scans as part of their routine maintenance, aiming to optimize website performance and search engine rankings.
• Design Refresh or Revamp: Interestingly, another 36% of executives emphasized the importance of a design refresh or website revamp, underlining the need to keep the visual and functional aspects of their websites current and engaging.

Key Takeaways from Our Peer Poll

During the live event, executives shared their priorities through our Peer Poll, providing valuable insights into the most pressing website management challenges today:

1. Content Management Takes Center Stage: Content management emerged as the top priority for companies, surpassing design, branding, campaign management, and technical oversight. This focus is crucial as a well-structured content management strategy aligns with a company’s core values and differentiates it from competitors, as highlighted by Adobe Experience Cloud. Ensuring your website content is relevant, accurate, and up-to-date directly impacts how your brand is perceived online.

2. In-House Website Monitoring is on the Rise: More than half of the respondents expressed a preference for investing in in-house website monitoring and management tools instead of outsourcing these tasks. This trend reflects a growing desire for greater control and responsiveness in managing online assets, especially for e-commerce and SaaS businesses that rely on seamless user interactions. Effective website monitoring not only enhances the user experience but also boosts revenue and reduces operational costs, as noted by software review platform G2.

Why Are These Measures Critical?

Website errors not only tarnish a brand’s credibility but can also negatively impact user experience, search engine rankings, and overall digital results. Routine scans and proactive updates are crucial for maintaining a professional, secure, and optimized online presence.

Final Thoughts

The webinar underscored the importance of a holistic approach to website maintenance that goes beyond just fixing errors—it’s about creating a seamless, secure, and engaging experience for your visitors. Make sure your website doesn’t become a roadblock to your business success by regularly performing technical, security, and design checks.

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