How Will AI Impact Your Marketing Effectiveness?

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According to Capterra, 63% of marketers already use AI in their email marketing programs, and Gitnux says that 90% use AI for automation (88% say it helps personalization). But, when we ask the average marketer or business professional about their actual use of AI – not just those in leading-edge enterprises, there’s more of a gap. Luckily, there are quick ways to close the gap and get ahead of the AI curve ball.

Watch this on-demand replay to explore how AI will impact marketing operations and effectiveness in the near term with experts from Ai Media and Change3. This discussion is for IT and Line-of-business professionals in companies of any size.

Plus, join the benchmark study for more insights: The Role of Tech in Marketing & Sales.

What You’ll Discover At This Event

Emerging ways that AI-powered tools can be used to improve campaign performance and marketing effectiveness.
A review of popular AI marketing tools for creating ads and funnels, optimizing messaging and Account-based Marketing (ABM).
Ways that AI and the evolving identity graph intersect to reduce paid media waste from bot traffic.
Candid insights on the best ways for marketers in both small and large companies to integrate AI tech into their regular marketing operations.

Featured Expert: Beate Liepina - Ai Media Group

Ai Media Group is a leading partner in media strategy, execution, and attribution. Beate is an experienced Digital Marketing Director at Ai Media, with a demonstrated history of reaching and outperforming client goals within Paid Search and Social. She has experience working across numerous verticals including healthcare, beauty, consumer goods, telecom and EDU. Ai Media Group’s patented advertising technology tracks the user’s full customer journey, so marketers can easily understand the impact of their multi-channel efforts and allow for the most effective optimization of media spend.

Featured Expert: Kneko Burney Miller - Change3

Change3 is an agency of record for multiple technology leaders, including IBM, Cisco and Mediacom Business. As the CEO & Chief Creative of Change3, Kneko shares insight, knowledge and experience gained from serving clients in telecom, technology and B2B for three decades. She has personally researched the business buying process for the span of her career and crafted, analyzed or managed hundreds of market research studies with tens of thousands of decision-makers around the world during that time. This rare, data-driven market perspect, paired with her expertise as an economist and technologist, provides a basis for her work as the head of a leading B2B marketing agency.

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