Ways To Increase Your Enjoyment (and Results) From Co-marketing Programs

Ways To Increase Your Enjoyment (and Results) From Co-marketing Programs

Though as much as 82% of B2B leaders planned to increase the number of partners on their rosters, and nearly 70% also planned to boost their channel program budgets throughout 2023 (based on a 2022 Channel Study), for the tech sector, this picture didn’t necessarily pan out as expected. Many vendors reorganized their programs, leading some partners to feel left out.

So, if you’re a tech solution provider and work with one or more vendors as a “business partner” or “reseller,” watch this 30-minute replay to get some refreshing ways to lower frustration and improve results when working with vendors’ ever-changing co-marketing programs. Gain insights from the partner marketing experts at Change3 and Lumo Consulting as they discuss tips and tricks on jumping through vendor hoops more easily and ways to augment your marketing and lead-generation ideas.

Plus, get a sneak peek of the research from BeTechly’s Co-Marketing Impacts Study.  If you’re in tech, participate in this benchmarking study to qualify for an eGift card reward (Terms and conditions apply): https://betechly.com/comarketing-impacts/.     

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What You’ll Discover At This Event           

  • How to streamline the administrative process related to co-marketing program claims
  • Tips on how to best stay in compliance with changing Terms & Conditions for these programs
  • Ideas on how to create flexible marketing programs that can accommodate various co-marketing activities and brands while still remaining strategic for yours      

Featured Expert: Kneko Burney Miller, CEO Change3

Sharing knowledge and experience gained from serving clients in telecom, technology and B2B for nearly three decades, Kneko has researched the business buying process for years. She’s personally been involved in hundreds of market research studies with tens of thousands of decision-makers around the world over the course of her career, and this provides a basis for her work as the head of a leading B2B marketing agency.     

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Explore With BeTechly's Expert Discovery Webinars

Learn from leading experts in the tech world via our quick, data-driven live webinar discussions. For each hot tech topic, we ask 3 must-know questions to the event’s featured expert(s), as well as interlace the discussion with current statistics and market data. In 30 – 45 min, you’ll get fully immersed in the essential business tech topics that matter to influencers and decision-makers across your business. Stay for the full duration to ask your questions at the end, as well as take part in the Peer Poll to get real-time data to which to compare your current plans and priorities. Join an upcoming event today.


Ways To Increase Your Enjoyment (and Results) From Co-marketing Programs

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