The Reasons Why Your Website Isn't Driving Enough Quality Leads

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In recent blogs, B2B thought leaders, like LinkedIn, point to research showing that as much as 75% of your prospects judge your company's credibility based on its website design. If this is true, then your company website is the beginning and end of your sales opportunities – even if it’s not a major driver of net new “leads.” From outdated design, to missing features or bot-laden form fills, our research shows that companies of all sizes still struggle with managing the needs of their website, including lead generation.

If this describes your situation, watch the replay of our 30-min Discovery event with the experts at Change3, a leading B2B business tech marketing agency, to get the scoop on a few game changers for your website lead gen engine. Kick off 2024 growth initiatives by getting your fill on ways to amp up your website lead gen potential, including tools to track the accounts in which website visitors and how to reduce bot traffic from paid ads.

Plus, join the benchmark study about your website capabilities before the event for more insight, when we share a few data points (and possibly get a egift card reward, terms and conditions apply): https://betechly.com/website-capabilities/.

What You’ll Discover At This Event

How to ensure your website is kept up to date, not only from a design standpoint, but also from a content perspective
New tech to help you better understand which companies have employees that are visiting your website
Ways to reduce bot traffic in your paid ad campaigns
The latest strategies to improve sales coordination for Marketing-qualified leads coming from the website

Featured Expert: Kneko Burney Miller, CEO Change3

Sharing knowledge and experience gained from serving clients in telecom, technology and B2B for nearly three decades, Kneko has researched the business buying process for years. She’s personally been involved in hundreds of market research studies with tens of thousands of decision-makers around the world over the course of her career, and this provides a basis for her work as the head of a leading B2B marketing agency.

Explore With BeTechly's Expert Discovery Webinars

Learn from leading experts in the tech world via our quick, data-driven live webinar discussions. For each hot tech topic, we ask 3 must-know questions to the event’s featured expert(s), as well as interlace the discussion with current statistics and market data. In 30 – 45 min, you’ll get fully immersed in the essential business tech topics that matter to influencers and decision-makers across your business. Stay for the full duration to ask your questions at the end, as well as take part in the Peer Poll to get real-time data to which to compare your current plans and priorities. Join an upcoming event today.